Branding & Creative


Bring Micromobility to New York with JOCO


JOCO, a micromobility brand based in New York City, approached us pre-launch with a vision of providing premium shared e-bikes for delivery riders. They sought our expertise in creating a strong brand identity, including designing their e-bikes, logo, verbiage, messaging, website, and crafting a compelling email sequence to engage app users.


Our mission was to develop a cohesive brand identity for JOCO that would set them apart in the competitive micromobility market. We started by designing their e-bikes, logo, and messaging to create a strong visual presence. Next, we worked on creating an engaging website and email sequence to connect with their target audience – delivery riders who value convenience and hassle-free urban transportation.


We began by designing the brand's identity, including the e-bikes, logo, verbiage, and messaging, to establish JOCO as a premier shared e-bike provider. Following that, we crafted a user-friendly website that showcased JOCO's convenience and accessibility, with over 50 locations throughout NYC. To complete the branding effort, we developed a captivating email sequence to engage app users and promote JOCO's hassle-free delivery solution.


Our comprehensive branding efforts for JOCO have been instrumental in establishing their presence in the competitive micromobility market. The captivating brand identity, user-friendly website, and engaging email sequence have successfully resonated with delivery riders in New York City. As a result, JOCO is revolutionizing urban delivery by offering a convenient, cost-effective solution that eliminates the need for riders to invest in their own bikes.


Assets Produced


Email Engagement Lift


Conversion Rate Increase

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