BSP Active

Building a Powerhouse Activewear Brand for BSP Active

Introduction

BSP Active, established in 2013, is the result of three friends' passion for revolutionizing activewear by combining style and functionality. When they approached us for their direct-to-consumer (DTC) market entry, we were eager to employ our strategic approach to create an outstanding branding campaign and establish BSP as a leader in the active apparel and lifestyle space.

Summary

We worked closely with BSP Active's team to initiate a comprehensive branding campaign that has achieved industry acclaim. Our collaboration involved developing content to showcase their offerings, designing a user-friendly website, and implementing A/B testing to optimize design components. Our tailored strategy addressed the unique challenges of the highly competitive activewear sector.

Approach

To navigate the competitive activewear market, we started by building a target audience and collecting data through cutting-edge methodologies. We experimented with diverse creative formats and leveraged Facebook, Google Ads, Email, and SMS campaigns to ensure success throughout multiple growth stages. This multi-channel approach was instrumental in establishing a strong customer-brand relationship.

Results

Our strategic approach for BSP Active led to exceptional performance metrics. We achieved a 5X return on ad spend (ROAS) and a 35% repeat purchase rate. The combination of our tailored strategy and relentless execution positioned BSP Active as a dominant player in the activewear industry, cementing their reputation as a brand that redefines the active apparel and lifestyle space.