BSP Active, established in 2013, is the result of three friends' passion for revolutionizing activewear by combining style and functionality. When they approached us for their direct-to-consumer (DTC) market entry, we were eager to employ our strategic approach to create an outstanding branding campaign and establish BSP as a leader in the active apparel and lifestyle space.
We worked closely with BSP Active's team to initiate a comprehensive branding campaign that has achieved industry acclaim. Our collaboration involved developing content to showcase their offerings, designing a user-friendly website, and implementing A/B testing to optimize design components. Our tailored strategy addressed the unique challenges of the highly competitive activewear sector.
To navigate the competitive activewear market, we started by building a target audience and collecting data through cutting-edge methodologies. We experimented with diverse creative formats and leveraged Facebook, Google Ads, Email, and SMS campaigns to ensure success throughout multiple growth stages. This multi-channel approach was instrumental in establishing a strong customer-brand relationship.
Our strategic approach for BSP Active led to exceptional performance metrics. We achieved a 5X return on ad spend (ROAS) and a 35% repeat purchase rate. The combination of our tailored strategy and relentless execution positioned BSP Active as a dominant player in the activewear industry, cementing their reputation as a brand that redefines the active apparel and lifestyle space.