Raweek Baby, an esteemed kitchenware brand, focuses on creating playful and safe kitchen products for toddlers that put family first. Our objective was to shape Raweek's brand identity, develop a powerful go-to-market strategy, and establish a strong presence in a highly competitive niche. We employed a full-service approach, encompassing Google, Facebook, and TikTok advertising, branding, eCommerce consulting, and web development.
To maximize our reach and effectively engage with customers, we utilized an omni-channel approach to advertising. By creating tailored content for various platforms to suit each consumer's stage in the funnel, we strategically targeted potential buyers through Facebook Ads, Google Adwords, and TikTok. We showcased the key selling points of Raweek's mealtime products, emphasizing their safety and unique design.
Our comprehensive strategy leveraged user-generated content and photographs highlighting Raweek's exclusive color palettes to make the brand stand out among competitors. We focused on driving conversions through email campaigns and SMS notifications, and implemented rigorous split testing to optimize the website experience for visitors.
Raweek Baby achieved outstanding results with our full-service approach. Our return on ad spend (ROAS) was an impressive 6X, and 40% of conversions were sourced from email campaigns and SMS notifications. We also succeeded in driving a website conversion rate of 8%. Thanks to our efforts, Raweek is now a strong contender in the competitive toddler kitchenware market, providing long-term value for the brand.
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