Copper Rivet

Introducing A New Level of Denim for Copper Rivet

Introduction

Copper Rivet, a lifestyle brand established in 2013, is renowned for setting trends in modern men's fashion. They distribute their products to over 350 retailers domestically and internationally, including Japan, Canada, France, and South Africa. With their impeccable style and affordability, Copper Rivet has gained a loyal clientele and endorsement from influential celebrities and artists. They approached us for assistance with email marketing, website development, Facebook and Google ad management, and brand identity.

Summary

Our goal was to create a comprehensive, full-funnel approach that would effectively target all corners of the market, ultimately leading to increased sales and brand recognition. We aimed to scale Copper Rivet's revenue while fostering a strong customer relationship, ensuring repeat purchases and long-term success.

Approach

We began by refining Copper Rivet's brand identity and developing a cohesive, user-friendly website. Next, we implemented a strategic email marketing campaign that targeted potential and existing customers. We managed both Facebook and Google ads to maximize exposure and reach, utilizing data-driven insights to optimize ad performance.

Results

Our comprehensive approach led to impressive results for Copper Rivet. Their revenue scaled by 60% year-over-year, and general sales increased by 190% within 30 days. The repeat purchase rate soared to 40%, indicating a strong customer-brand relationship. Through our full-funnel approach, we successfully enhanced Copper Rivet's market presence and contributed to their growth in the competitive world of men's fashion.