• Services

    Content
    Digital Marketing
    Email And SMS Marketing
    Website Development
  • Industry

    Activewear

When BSP Active approached us about taking their amazing product to the DTC market - we immediately knew that it would be a hit. When we first joined the project, it was just a concept. Our team worked side by side with the BSP active team, and spearheaded a branding initiative like no-other. We began by generating content that showcased the product while also emphasizing brand identity.

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What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Class is added to the rich text element using the

  • Client Quote

    "While trying to build a business and a brand, we as owners have enough on our plates. From the start, I have placed full trust in Class A to handle all of our marketing efforts and to execute efficiently and successfully. They continue to do just that, and more."

We enjoy working with brands who have a product that we believe in, and BSP is nothing short of that! Whether it would be the quality or design - they have it down-packed. When building their website, we knew we had to value that. Therefore, we approached this project with a relatively simple philosophy - showcase the product. We built custom product pages for different SKUS and broke up the information in a digestible format.  In addition, we split tested button sizing, sign up forms, footer designs and more.

Result & Impact

The activewear niche is filled with competition. We had to find a way to navigate around the over-saturation - and luckily, we succeeded. Our focus was building an audience and a data set consisting of individuals who are the ideal customer. From there, we began testing creative. We believe that one’s success can be quantified sales figures, which is a result of running the proper tests and reacting in a swift fashion.

3.75X
Return on Ad Spend
400%
Increase In Sales
46%
Customer Retention

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Styled after a class is added to the rich text

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