• Services

    Content
    Branding
    Digital Marketing
    Website Development
    Email And SMS Marketing
  • Industry

    Sunglasses

Our team spearheaded the formulation of the name SubApollo. It is unlikely that a brand comes to us without a name, but we were up for the challenge. We named the company SubApollo, with Apollo being the Greek god of the sun (the sun being relevant to sunglasses). We then gravitated towards the word "Sub" and utilized the Latin meaning of  "under." In conclusion, the name defines "under the sun." Additionally, we were able to harness the word "sub" in subscription as a bonus.

When building SubApollo's website, we decided to create a style quiz that captured specific details about the customer. We started by ironing out what makes ones profile unique, versus another. We identified a few style sets and started doubling down on the proper software to offer a fun and reliable experience for the prospective subscribers.

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What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Class is added to the rich text element using the

  • Client Quote

    "By far the best and most effective agency experience we have had. No turning back!"

Explaining the concept of 2 sunglasses, every season for only $15, has the likelihood of getting lost in translation. In order to properly educate about the business concept, we created a step-by-step funnel which takes one from an engager to a customer. We leveraged creative asset advertising on FaceBook & Instagram and strategic retargeting touch-points on Google. We also amassed an email list which increased the likelihood of purchase by nearly 75%.

Result & Impact

With our innovative marketing strategies, SubApollo was able to unlock profits like never before. Our approach leveraging Google Shopping and FaceBook Ads enabled us generate new customers as well as retain returning ones through the power of connectivity and asset creation.

5.24X
Return On Ad Spend
195%
Increase In Sales
64%
Customer Retention

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Styled after a class is added to the rich text

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