Approach
Our approach for Frederick Benjamin hinged on a data-driven, customer-focused strategy. We focused entirely on enhancing email and SMS communications to elevate customer engagement and LTV. By tailoring our email flows and SMS messages to address the unique needs and preferences of Frederick Benjamin’s clientele, we were able to create a more personalized and impactful customer experience. This approach was instrumental in distinguishing the brand in the competitive grooming market.
Results
The transition to a refined email and SMS strategy, tailored to individual preferences, proved transformative. Discarding the one-size-fits-all model, we crafted messages resonating with each customer's journey and preferences. The result was a substantial upswing in customer engagement and retention, directly correlating to elevated repeat purchase rates and a notable improvement in LTV. Our efforts effectively communicated the brand's commitment to natural, effective solutions for common grooming issues, reinforcing customer trust, loyalty, and conversions.
