Background

Davis Active is a laid-back, minimalist activewear brand built around intentional living, quiet confidence, and pushing boundaries through subtle innovation. Designed for those who value simplicity without compromise, the brand offers premium quality essentials that move with you—whether you're in motion or at rest. While Davis Active had a strong product and aesthetic foundation, they lacked any email flow infrastructure and were struggling with serious deliverability issues that stifled growth potential.

Approach

We started by fixing the foundation. Our team ran a comprehensive deliverability audit, resolved inboxing issues, and re-established trust with email providers to ensure future flows would land where they needed to—front and center. Once the technical issues were solved, we launched a complete suite of automated flows tailored to Davis Active’s tone and lifestyle ethos. The welcome flow introduced the brand’s story and lifestyle philosophy, while post-purchase flows delivered product education and care tips to reinforce value. Cart, browse, and win-back flows were structured to drive conversions with a soft, brand-aligned touch—no hard sells, just thoughtful nudges.

Results

Within 30 days of launch, email flow revenue doubled. By the 90-day mark, flow revenue had increased by 178%, turning email into a reliable, high-performing revenue channel. Open rates surged thanks to clean deliverability, and the brand now enjoys a sustainable retention engine that aligns with its minimalist values while fueling scalable growth. Davis Active’s email presence has gone from nonexistent to essential—without sacrificing its quiet, confident brand identity.