Background

Vintage Muscle is a performance supplement brand rooted in hardcore results, deep education, and a mission to cut through the noise in a saturated fitness market. With a lineup of ingestible products engineered to support serious muscle growth and hormone optimization, the brand challenges trends and delivers real science-backed benefits. But while the product line spoke volumes, Vintage Muscle needed a smarter way to educate new customers, earn trust, and prove that ingestibles weren’t just another fad — they were a legitimate lifestyle upgrade.

Approach

We developed a fully-integrated email flow system centered on education, trust, and authority. The welcome flow introduced customers to the science behind the formulas, backed by clinical data, real transformation stories, and detailed guidance on how and why to use the products. Post-purchase flows focused on usage instructions, stacking recommendations, and timing strategies to maximize results. Reviews, expert commentary, and social proof were embedded throughout to build trust, while follow-up campaigns addressed common objections and misconceptions about ingestibles with transparency. The flows were designed to feel like a conversation between lifters — no fluff, just results-driven content built on reputation.

Results

The impact was powerful: flow revenue surged by 163%, driven by better onboarding, deeper education, and a more intentional follow-up structure. Customers responded positively to the no-BS tone and informative content, with increased repeat order volume and a sharp drop in churn. Most importantly, Vintage Muscle’s flows now build long-term relationships — not just short-term hype — helping to elevate ingestibles as a cornerstone of serious training, not a passing trend.