Background

PAYNTR Golf isn’t just another footwear brand — it’s redefining golf shoes as true performance equipment. Founded by industry experts with decades of experience in athletic biomechanics, product innovation, and global design, PAYNTR Golf is built on a single philosophy: Performance Multiplied. With solution-driven tech grounded in the mechanics of the golf swing, the brand set out to offer golfers a meaningful edge on the course. However, as a new entrant in a legacy-dominated category, PAYNTR needed an email strategy that could tell its story, educate the cold audience, and convert high-intent traffic while maximizing inbox visibility.

Approach

We built a high-impact email infrastructure designed to bridge the education gap for new customers and drive high ROAS from cold traffic. Starting with a conversion-optimized welcome flow, we told PAYNTR’s origin story, explained the biomechanics behind the shoe’s performance, and highlighted key benefits that resonate with serious golfers. Post-purchase flows introduced care tips and strategic upsells (like performance socks, slides, and accessories), while retargeting sequences re-engaged high-interest segments. To drive trust and urgency, we leveraged customer testimonials, product tech breakdowns, and swing-impact visuals to guide users deeper into the funnel. Every email was optimized for deliverability, mobile-first design, and storytelling at scale.

Results

The results were game-changing: flow revenue increased by 134%, with measurable lifts in first-time conversion rates, returning customer behavior, and average order value. Cold traffic emails saw a surge in engagement due to education-based messaging that felt more like performance coaching than sales — a critical distinction for discerning golfers. PAYNTR Golf now has an inbox strategy that converts, educates, and scales — built to grow alongside its rising reputation as the future of golf footwear innovation.