Background

b-Vibe, founded by certified sex educator Alicia Sinclair, is a trailblazer in the premium sexual wellness space. Known for its high-end, tech-forward anal play products, the brand has long stood out for its mission to empower consumers through thoughtful design and inclusive, accessible education. Despite strong brand recognition and category leadership, b-Vibe faced a unique challenge: converting educational intent into sustained customer action. With a broad range of specialized products, the brand needed a scalable strategy to educate, guide, and convert both new and returning customers without overwhelming or alienating them.

Approach

We designed a dual-pronged strategy that fused education with personalization. The first pillar was a set of meticulously built lifecycle email flows segmented by user intent, engagement, and purchase behavior. These included welcome journeys that emphasized b-Vibe’s inclusive philosophy, post-purchase sequences offering product-specific guides, and re-engagement campaigns tailored to each customer’s exploration stage. Every flow reinforced trust and comfort while highlighting key product features through videos, real-user stories, and expert-backed resources. The second pillar was a series of targeted promotional campaigns tied to seasonal moments and product launches. Using continuous A/B testing, we optimized send times, content structure, and messaging tone to elevate performance without sacrificing brand integrity.

Results

The impact was substantial: b-Vibe saw a 124% increase in sales through email, alongside significant boosts in engagement and customer lifetime value. Educational flows not only reduced friction for first-time buyers but also turned hesitant browsers into confident repeat customers. By combining b-Vibe’s unique voice with strategic, behavior-based messaging, the brand deepened loyalty and maximized long-term revenue — proving that empowerment and profitability can grow hand in hand.