Background

Goldie Byrd is redefining women’s golf apparel with a bold fusion of legacy and style. Founded in 2023 by Arielle Solheim and Julia Roper, the brand draws on deep golfing roots and fashion-forward design to empower women on and off the course. Despite early traction and a clear brand vision, Goldie Byrd sought to expand awareness of its full product line and convert more casual browsers into loyal buyers. Their challenge was to create an online experience that reflected their elevated aesthetic while driving deeper engagement and higher average order values.

Approach

We developed a multi-layered email marketing strategy built to grow the brand’s audience and maximize catalog visibility. The foundation was a set of personalized, automated flows designed to introduce customers to Goldie Byrd’s complete collection — from core essentials to standout sets. Cross-selling was key: we built intelligent product pairings into post-purchase and browse abandonment flows, showcasing coordinated looks and complementary styles to encourage multi-item orders. We also focused heavily on list growth, launching lead capture campaigns with high-converting opt-ins tailored to the lifestyle of the modern woman golfer. Email content was crafted with a strong visual focus, echoing the brand’s elevated tone through editorial layouts, vibrant imagery, and concise, aspirational messaging. A/B testing ensured continual refinement in subject lines, CTAs, and send timing to improve engagement and conversion.

Results

Our efforts led to a 30% increase in sales, with a 40% growth in email subscribers, creating a larger, more engaged customer base. The enhanced flows successfully drove cross-category purchases, boosting average order values and deepening brand loyalty. Customers responded positively to both the visual storytelling and the seamless shopping journey, reinforcing Goldie Byrd’s positioning as a go-to brand for modern golf fashion. With a stronger digital foundation and proven customer engagement strategies, Goldie Byrd is well-positioned to lead the future of women’s golf apparel.