Background

Golf Course Print is a niche brand that transforms golfers' most treasured memories into beautiful, high-quality artwork. Specializing in prints of iconic and personal golf courses, the brand enables customers to showcase their passion in the form of home décor and lifestyle products. From framed prints to cozy blankets, each item captures the emotional connection golfers have with the game. As the brand scaled, the challenge was to increase repeat purchases and encourage customers to explore the full product range beyond their initial print order.

Approach

We built a strategic email marketing system designed to turn one-time buyers into lifelong collectors. The email flows were anchored in personalization and product education, starting with a warm, brand-centric welcome flow followed by a tailored post-purchase experience. From there, we introduced dynamic cross-sell and upsell campaigns, presenting complementary products such as course-themed blankets, mugs, and accessories. By leveraging purchase history, browsing behavior, and segmentation, we delivered timely, relevant messaging that naturally expanded each customer’s collection. Flows were optimized with clear visuals, lifestyle imagery, and emotionally resonant copy that connected the nostalgia of golf with the value of memorabilia.

Results

Our strategy led to a 132% increase in sales, with a clear rise in average order value and product variety per customer. Email became a key channel for driving ongoing engagement, helping Golf Course Print increase loyalty and revenue without relying on aggressive promotions. By creating a seamless product discovery journey through email, we positioned the brand not just as a shop — but as a meaningful destination for golf lovers to celebrate their passion.