Background

HEALiX Infrared is a wellness-driven brand built on deep, personal experience in psychology, athletics, nutrition, and physical recovery. Founded by Michael Browne — a former professional athlete and licensed psychologist — the brand blends science-backed technology with an unwavering commitment to education, ethics, and long-term health. HEALiX offers advanced infrared wellness products designed to optimize healing, energy, and vitality. While its mission and product quality stood out, HEALiX needed a way to amplify awareness, educate customers, and drive revenue through scalable, automated email systems.

Approach

We built a robust, education-first email flow ecosystem tailored to HEALiX’s mission of empowerment through knowledge. Starting with an immersive welcome flow, we introduced new subscribers to the founder’s story, HEALiX’s scientific foundation, and the benefits of its infrared wellness tools. Post-purchase flows offered detailed usage guides, educational blog content, and tips for optimizing results, positioning HEALiX as both a product provider and a wellness mentor. Cart and browse abandonment flows reinforced trust by highlighting safety certifications, zero-EMF benefits, and industry-leading guarantees. Every message was crafted with authority, warmth, and integrity — reflecting HEALiX’s voice and values.

Results

The results were extraordinary: HEALiX saw a 309% increase in flow revenue, powered by a smart, deeply aligned email automation system. Customer engagement surged as subscribers responded to high-value, educational content that demystified wellness technology and built confidence in their buying decisions. The flows not only converted first-time buyers but also nurtured long-term advocates — supporting HEALiX’s goal of creating a conscious, biohacking wellness community.