Background

Kiwi & Co is a bold fashion brand born out of resilience and purpose. Founded by Mel in 2020 during the pandemic, the brand began in a living room and quickly evolved into a thriving, community-centered label dedicated to empowering modern women. With its mix of statement pieces and everyday staples, Kiwi & Co focuses not just on clothing, but on cultivating confidence, connection, and self-expression. As the brand grew, it needed a scalable email marketing system to deepen its community roots and drive sustained, high-impact growth.

Approach

We developed a mission-driven email strategy that put Kiwi & Co’s values front and center. Our flows were built to mirror the customer journey while reinforcing the brand’s dedication to authenticity and empowerment. The welcome flow introduced the brand’s story and community-driven mission, while post-purchase sequences continued the conversation with styling tips, heartfelt messages from the founder, and opportunities to share feedback or join the broader Kiwi & Co sisterhood. Retention flows spotlighted new drops and customer stories, while dynamic segmentation ensured each subscriber received relevant, resonant messaging. We blended compelling visuals, vibrant copy, and clear calls-to-action to transform emails into engaging brand experiences.

Results

The outcome was extraordinary: sales increased by 421%, fueled by powerful, automated email flows that delivered consistent daily revenue and elevated engagement. The strategy didn’t just convert — it built lasting relationships and reinforced Kiwi & Co’s position as more than a fashion brand. With a solid email foundation, the company now has a repeatable, value-aligned engine for growth that empowers both the business and its customers.