Background

Le Wand is a woman-founded, luxury brand dedicated to redefining personal wellness through high-performance massagers and inclusive intimacy products. Created by industry veteran Alicia Sinclair, Le Wand stands at the forefront of modern sexual wellness — offering elegantly designed tools that prioritize pleasure, empowerment, and discretion. Despite a strong reputation and award-winning product line, Le Wand sought to grow its direct-to-consumer revenue while preserving the brand’s core values: privacy, quality, and inclusive empowerment. The challenge was to engage customers meaningfully in a category where sensitivity and trust are essential.

Approach

We crafted a robust email ecosystem designed to respect privacy, nurture trust, and drive conversion. Our first step was implementing behavior-driven welcome flows that introduced customers to the brand’s mission and product line with tone-appropriate language, sleek design, and educational content. Each email communicated benefits in a subtle yet confident voice, normalizing conversation around sexual wellness while maintaining the discreet presentation Le Wand customers expect. We then layered on smart abandonment flows, upsell campaigns, and post-purchase journeys that adapted to customer behavior. Every communication was highly personalized — from showcasing complementary tools and accessories to surfacing exclusive offers like Le Wand’s seasonal and holiday promotions. A major focus was on reinforcing product value and performance while demystifying usage, helping customers feel confident, informed, and seen.

Results

The results were powerful: sales increased by 86%, with significantly higher engagement across the entire email funnel. Customers responded strongly to Le Wand’s blend of luxury, education, and empathy — leading to improved conversion rates, repeat purchases, and higher average order values. By creating a strategy rooted in thoughtful communication and user respect, we helped Le Wand strengthen its leadership in the personal wellness space while maintaining the discretion and dignity that define the brand.