Background

Founded in 2014, Sinners Attire is a UK-based streetwear and sportswear brand known for its bold, urban-inspired designs that fuse style and performance. Rooted in British culture, the brand delivers fashion-forward collections that reflect authenticity, innovation, and the evolving lifestyles of modern consumers. While Sinners Attire had built a loyal following, they needed an email strategy that would convert more first-time visitors, increase average order value (AOV), and drive repeat sales — all without compromising the brand’s edge and aesthetic.

Approach

We built a high-converting flow system designed to guide new visitors from discovery to first purchase, and then strategically upsell them through timely, relevant messaging. The welcome flow created urgency while reinforcing brand identity through sleek visuals and confident copy. Post-purchase flows focused on customer retention while recommending complementary products to boost AOV. Abandonment and browse flows were fine-tuned with behavior-based logic to surface trending collections, restocks, and exclusive drops. Each email mirrored Sinners Attire’s urban tone and aesthetic — fast-paced, bold, and visually dynamic — ensuring brand consistency at every touchpoint.

Results

The results were explosive: flow revenue increased by 412%, driven by sharp increases in both first-time conversions and order values. Customers responded strongly to upsell-focused sequences, often adding trending items or full outfit bundles to their carts. By aligning automation with brand identity and shopper behavior, we turned email into a major revenue engine for Sinners Attire — scaling growth without sacrificing style.